Dear Friends,

Lori-headshotOne of my favorite women in history, Eleanor Roosevelt, said, “Do one thing everyday that scares you.”

For the last 17 years I have worked in the bicycle industry and have enjoyed an abundance of fruitful experiences. I have worked for one of the most renowned custom builders, Ben Serotta. I have owned my own retail business, Cycling Specifics in North Carolina. I have been a bike fitter, a frame designer, a sales person, a marketer, an event planner, a tour guide, a consultant, an educator, and hopefully, a mentor. I have grown as a professional in an industry that I hold great passion for. I have been privileged to work with the very best.

I’ve come to realize that the only thing that scares me these days is my daily commute on I-95. Who’s going to cut me off? Is there already an accident? Will I be late? These are not the questions that stoke my sense of wonderment.

With the recent relocation of Signature Cycles Manhattan, Paul is finally in a position to breathe easy and spend more time developing his business. He will be able to spend more time at our Greenwich studio, already a successful business, but one that has yet to reach it’s full potential. This gives me a new freedom to explore the many other interests and passions I have. I’m not sure if this comes with age, but I have an intense feeling that “I’m not done yet”. There are more amazing opportunities ahead that need to be explored … I haven’t finished living my personal legend.

Lori-Saturday-RideAnd so with good health, bountiful experiences and a confident attitude, I will be leaving Signature Cycles at the end of October. People often say as a gesture of encouragement, “I’m sure you’ll land on your feet”. I believe I will too, maybe after first landing on my knees a few times. ☺

What does this mean for you? It means you’ll continue to have the pinnacle in cycling services, products and experiences. Signature Cycles was built on best practices using the best products and the best people. Justin, Abraham and Paul have been my friends, my colleagues and my mentors. I don’t need to tell you how good they are … you already know that.

One of the greatest gifts we have is the gift of Wonder. We see it in children’s eyes, we see it as our dogs sniff the ground and dig the earth. I’m off to chase my Wonder. Thanks to each of you for adding to my incredible experience at Signature Cycles. I am absolutely sure that when we meet again and you ask how I am, I’ll say “Wonder- Full”.

I am honored that I had a hand in making your cycling dreams come true.

See you on the road,

Lori

Lori can be reached at (203) 485-0500 or her personal email, lorihoefer@gmail.com.

Lori-dogs

Edie (left) and Paco, the outgoing shop dogs of Signature Cycles Greenwich.

World Bicycle Relief Fundraiser and Drawing

World Bicycle Relief Banner Image

Signature Cycles has been delivering dream bikes to cyclists for the last 15 years. To many of us cyclists, a bicycle is a recreational tool – we use it to train, race or commute. We search for the perfect, high-performing bike to chase our dreams and goals. Yet, to many more people around the world, a bicycle is a critical, sustainable form of mobility, where mobility can mean the difference between seeing a doctor, getting to school, or making a living – or not.

We are proud to continue our partnership with World Bicycle Relief to make dreams come true for students and workers in rural parts of Africa. This year, we will be hosting an extraordinary drawing and exclusive event on November 12, in conjunction with Movado and World Bicycle Relief.

The Drawing

For $134, the cost of one Buffalo Bicycle, you can offer the gift of mobility. Donors can donate via our fundraising page, or visit our donation station in either of our studio locations in Manhattan or Greenwich, CT. Your contribution will also enter you in our exclusive drawing:

* Donate 1 bike = $134 = 1 ticket (minimum amount for drawing ticket)
* Donate 6 bikes = $804 = you’ll receive 1 free ticket! (7 tickets total)
* Donate 12 bikes = $1,608 = you’ll receive 4 free tickets! (16 tickets total)
* Donate 24 bikes = $3,216 = you’ll receive 11 free tickets! (35 tickets total)

The three extraordinary prizes featured are:

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Custom Parlee Cycles Z Zero

A custom carbon Parlee Z Zero is 100% made to order, with the optimum performance characteristics and technical requirements perfectly met for each individual rider.

Movado-Parlee-WBR

Movado Parlee 2014 Limited Edition Automatic Chronograph

DYNAMIC Movado Parlee takes its name and inspiration from the world’s most advanced, lightweight race bikes. INNOVATIVE It incorporates 250 layers of unidirectional carbon fiber, the ultra-lightweight material perfected by Parlee Cycles. AERODYNAMIC A unique tubular framework creates a fluid, ultra-modern silhouette. PRECISE Powered by a fine ETA caliber A07 Swiss automatic chronograph movement. RARE Limited to a total of 250 pieces.

Majorca-WBR

Majorca Spring Training Camp 2015

Join Signature Cycles for an epic week of steady climbing, rolling hills throughout the olive groves, beautiful switch back descents, and endless laughs and sunshine in Majorca, Spain.

The Exclusive Event

A premier fundraising event, hosted by Movado | Signature Cycles | World Bicycle Relief, will take place on November 12 in Manhattan, for top supporters from 2013.

For all entrants to this drawing, you need not be present to win one of the three prizes.

Through these fundraising efforts, we hope to provide more than 750 specifically engineered, culturally appropriate bikes to help make an impact by providing an entire community the opportunity of independence, mobility and livelihood through the use of dependable bicycles.

Thank you for your support,
The Team at Signature Cycles

Click here for our World Bicycle Relief donation page.

What Happens in Greenwich, Stays in Greenwich…

SIGNATURE CYCLES TRADE SHOW

October 23, 2014    5pm – 8pm
Signature Cycles Greenwich

You don’t need to travel to Vegas to see the newest 2015 products from Zipp, Assos, Rapha, Shimano, Specialized, Cycleops, and SRAM. Spend an evening with us in a “Trade Show” environment seeing, touching, and learning about the latest greatest cycling products. Manufacturer Representatives from each company will share their knowledge and expertise.

Want to learn what makes the Zipp Firestrike the fastest, most efficient new wheel? Try the all new PowerBeam from Cycleops … one of the coolest indoor training systems on the market. Ride strong and fast in the new 2015 styles from Rapha and Assos. Take a test ride on a Fat Boy from Specialized, guaranteed to spread a smile across your face.

Spread the word, bring a friend. RSVP is appreciated: lori@signaturecycles.com

Fall Foliage Ride – Sunday October 19th

Ultracycling Fall14 Cover-6688

Our favorite ride of the year is the ever-popular Signature Cycles Fall Foliage Ride. This year the 5th Annual Fall Foliage Ride is scheduled for Sunday, October 19th.

The scenic 40-mile ride through Fairfield and Westchester counties will begin at Signature Cycles’ Greenwich location at 14 Railroad Ave. The incredibly scenic ride will wind its way up to Armonk, NY with a rest stop at Adopt A Dog. After a brief refueling and “puppy fix” riders will ride back to Greenwich on some of the best roads the area has to offer.

Ride leaders will accompany various groups accommodating paces starting at 14mph and up. Road bikes are required for all group riders. Cue sheets will be available for any riders wishing the tackle the route on their own.

Registration begins at 7:30am at Signature Cycles, 14 Railroad Ave. A $50 donation will go directly to Adopt A Dog to support their untiring efforts to provide dogs a safe haven until they find their furr-ever home .

RSVP/Questions : lori@signaturecycles.com

Half a Wheel

Half a wheel can make the difference between a bad day, good day and a great day. We have all been there, staring at half of a wheel with mixed emotions.

My last two summers have been mixed with emotions when it comes to riding. Last summer I had an external Iliac bypass, which sidelined me until the spring when I got to test my new plumbing in Majorca and Girona. Four weeks after spinning mega miles in Spain, I was flying at our local Saturday club ride. Winning the sprint was more of a choice rather than a lucky possibility. I was back and felt invincible. It didn’t last long though. Just a few weeks after feeling like superman, I was exposed to my kryptonite. My right leg started to fatigue during any power efforts and my Garmin confirmed that sustained wattage of more than twenty second wasn’t feasible anymore.

Not riding with the “A” group wasn’t an option. I didn’t have the energy or the desire to find a new group of riders that would tolerate my idiosyncrasies on the bike. After getting medical confirmation that my right leg had only 60% blood flow, I elected to get angioplasty to reopen my artery, so I can rejoin my group of comrades on the bike.

Before.

Before.

Ten days have passed since the procedure and today’s club ride was going to be the test. My last few rides had me off the back or dropped before the serious climbs even were in site. Today’s goal, get over the climbs and hopefully finish with the group. Continue reading

We’re Moved! Our New Soho Studio is Open!

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For the past fifteen years you have reminded each of us, every day, why we continue to choose the business that we are in. Time and again, you came into our 80 West End location, and trusted us with your cycling needs, challenges and desires. You have trusted us with your friends, family, and peers. For this we give you our heartfelt gratitude and thank you for being a part of the Signature Cycles family.
 
We wanted to give you the exclusive opportunity to see what is to come.
 
Laser focus on what, when, and where is best for you, your schedule, and your cycling goals. 
 
By Appointment Only:
Your time is valuable. The more time you can spend on your bike and less time worrying about your bike, the more you will enjoy your cycling experiences.

Concierge:
Don’t lift a finger, let us come to you. We have partnered with NYC’s leading courier service to bring you another first. We redefine door to door service in cycling style. 

Service:
Built from the ground up, a cutting edge Shimano Service Center equipped for today’s evolving electronic innovations. Leading the industry in technology, skill and professionalism. You deserve the best. 

Focus:
Our Focus is you.
You are the foundation of our success, and we want you to know how much we appreciate your business. We look forward to making your cycling experiences the most enjoyable ever. 
 
Looking forward to seeing you at our new location,

The Signature Cycles Team

131 Varick @ Spring St
New York, NY 10013
 
For Directions Click HERE!

New Store map

 

Where Does Your Bike Sleep?

We all have to find the right spot to store our bikes when we’re not riding them and depending on where you live and the logistics of your space, bike storage can require a bit of creativity.

Whether you’re a city flat dweller, have a 3 car garage, or need to navigate stairs to get your bike on and off the street, you want a safe and easily accessible location so nothing discourages you from getting your bike out on the road.

Do you have a cool storage system or DIY solution? Does your bike sleep in your bedroom? Do you hang it from the ceiling? Do you squeeze it into a closet? We want to know – Where Does Your Bike Sleep?

Send us a photo and description of your bike and we’ll share it in our Signature Cycles #wheredoesyourbikesleep album. You can upload your photo directly to our Facebook wall or send us an email at info@signaturecycles.com . Please include your name, a description of your bike and anything else you’d like to share about your personal bike storage solutions.

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CT Challenge Kick Off Party – Join Signature Cycles’ CT Challenge Team

Signature Cycles in Greenwich, CT is proud to host the 2014 Connecticut Challenge Kick Off Party on Thursday, March 27 at 6pm. Join us for light refreshments, video clips from previous rides and hear about how you can become a participant or join the Signature Cycles CT Challenge Team. Jeff Keith, cancer survivor and co-founder of the CT Challenge and The Center for Survivorship will share his inspirational story of survivorship.

Update: Jeremy Howard – Ultraman and Ironman finisher, USAT coach for Lifesport, and event technical advisor for the CT Challenge Ride will be on hand to greet guests and give his perspective on the CT Challenge. Scroll down for more info on Jeremy and his accomplishments.

The CT Challenge tops our list as “The Best Organized Benefit Ride in CT”. On July 25 -26, 2014, over 2000 riders will embark on various cycling routes in Fairfield County and will raise over $2,000,000 for cancer survivors across the State of Connecticut.

The CT Challenge supports hospitals and community organizations across the State through the CT Challenge Survivorship Network so survivors can receive the unique care they need, right in their local community. Last year, CT Challenge programs impacted over 38,000 cancer survivors.

CT Challenge Bike Logo

Please join us:

March 27, 6:00 pm
Signature Cycles Greenwich
14 Railroad Avenue

Your RSVP is greatly appreciated: lori@signaturecycles.com

ASSOS S7 Shorts: Tested, Amazed, and Now Available

The bike industry seldom sees extreme innovations; rather, continual refinements. Year to year, we see new technologies introduced into all aspects of cycling including performance, aerodynamics, and safety. While the marketing departments of our industry are quick to use phrases like “game changer” and “industry defining,” the reality is that small improvements don’t usually justify going out and buying a new bike every year. Among the sea of small innovations, the cycling apparel world has not been rocked in some time… but that’s about to change.

Four years in the making Assos has finally introduced their new S7 line which just may deliver on the promise of “Game Changer”. The S5 Series we have all grown to love has been completely retired, and our trusted Mille Bibs are something of the past. This is a strong statement from the Swiss company, and one which sets the bar higher than ever. The real question is does Assos deliver? Yes. Yes they do.

Here at Signature Cycles we were lucky enough to receive a pair of their Equipe S7 Bibshorts back in October. Since then we have tested these, and can easily say that a new bar has been set. These bibs, placed one tier higher than their entry-level short, are more comfortable than any bib we have ever used, even Assos’ own FI13 flagship offering from the S5 generation. Much can be said about the technology that has been put into S7, the testing, the fabrics, and what people will notice. For us, it’s simply about the ride. If you’re considering purchasing one new item this season, a pair of S7 bibshorts from Assos should be at the very top.

Strength Conditioning & Injury Prevention Clinic with ML STRENGTH

Clinic with ML Strength

Join us in our Greenwich Studio on Thursday, March 13th at 6pm for a hands-on clinic on strength conditioning and and injury prevention.

Andrew Laux, MS, from ML Strength in White Plains, NY will share his insight and expertise on training aspects specific to cycling. Andrew will lead us through a variety of exercises teaching proper form and execution.

The goals of the clinic are to provide those attending with strategies for reducing tension, developing strength in deficient muscle groups and improving pedal stroke efficiency.  A portion of the clinic will focus on injury prevention through exercises geared towards the development of strength in stabilizer muscles to reduce the wear and tear of joints, while insuring all energy is placed linearly into the pedals.

Please wear comfortable clothes that allow for movement and bring a mat or towel to lay on.

ML Strength is a small, private sports performance facility located in downtown White Plains. The mission of ML Strength is to provide a professional athlete experience for all clients.

RSVP required as this will be an active clinic and space is limited.

Respond to Lori Hoefer: lori@signaturecycles.com

March 13, 6:00 pm
Signature Cycles Greenwich
14 Railroad Avenue