The bike industry seldom sees extreme innovations; rather, continual refinements. Year to year, we see new technologies introduced into all aspects of cycling including performance, aerodynamics, and safety. While the marketing departments of our industry are quick to use phrases like “game changer” and “industry defining,” the reality is that small improvements don’t usually justify going out and buying a new bike every year. Among the sea of small innovations, the cycling apparel world has not been rocked in some time… but that’s about to change.

Four years in the making Assos has finally introduced their new S7 line which just may deliver on the promise of “Game Changer”. The S5 Series we have all grown to love has been completely retired, and our trusted Mille Bibs are something of the past. This is a strong statement from the Swiss company, and one which sets the bar higher than ever. The real question is does Assos deliver? Yes. Yes they do.

Here at Signature Cycles we were lucky enough to receive a pair of their Equipe S7 Bibshorts back in October. Since then we have tested these, and can easily say that a new bar has been set. These bibs, placed one tier higher than their entry-level short, are more comfortable than any bib we have ever used, even Assos’ own FI13 flagship offering from the S5 generation. Much can be said about the technology that has been put into S7, the testing, the fabrics, and what people will notice. For us, it’s simply about the ride. If you’re considering purchasing one new item this season, a pair of S7 bibshorts from Assos should be at the very top.