What’s in a name?

2011 marked a big step for the folks at Rapha. If you are not familiar with them, Rapha is a UK based clothing brand that has gained an incredible following thanks greatly to it’s traditionally styled, high performance clothing pieces. Since their inception their goal was simple: to create apparel that not only meets the demands of the sport, but also looks great on and off the bike. Unlike many of today’s brands, which cover their clothing in logos and graphic, the Rapha aesthetic took it’s roots from the cycling classics era of the 30’s and 40’s. Continue reading →