Signature Cycles Presents: Meet the Makers – Round II

Signature Cycles Greenwich
Saturday, April 27th from 12-3pm

A repeat performance and exclusive meeting of five of the world’s finest Custom Frame Builders in one location to discuss the story of their success building the best bicycles on the planet and what they have planned for the future.

The afternoon will feature a panel discussion with from the following bespoke bicycle company owners:

Bob Parlee – Parlee Cycles – Peabody, MA
Ben Serotta – Serotta Bicycles – Saratoga Springs, NY
Gary Smith – Independent Fabrications – Somerville, MA
Rob Vandermark – Seven Cycles – Watertown, MA
Robert Pinazza – Guru Bicycles – Montreal

You may have missed the North American Hand-Built Show, so we’re bringing New England’s best to you!

The event will kick off at noon with a meet and greet, light lunch, and then a “Makers” round table discussion followed by a Q&A session.

You’ll have an opportunity to meet face to face with the builders of your choice.

Join us at 9am for our regular Saturday Ride prior to the festivities!

RSVP by April 25th to lorihoefer@gmail.com or 203-485-0500

Behind the Scenes with Serotta’s Howard Berkowitz

Serotta’s Howard Berkowitz

Serotta has pioneered almost every custom bicycle frame innovation over the past forty years. They have always set the bar for accuracy, build quality and finish for all others to compare. In May this year Serotta made a big shift as interim CEO Howard Berkowitz stepped in for founder Ben Serotta. Ben continues with the company focusing on their creative vision and innovation, and now that Berkowitz has taken the helm, we wanted to learn more about him and the direction he’s looking to take Serotta.

At 47 years old with 25 successful years in corporate sales and management, Berkowitz considers himself the black sheep of the family. He comes from a family of teachers, doctors and nurses, so moving up the ranks working with Fortune 500’s wasn’t exactly the track he was expected to follow. It turns out that ultimately the work he found most exciting had something to do with making a difference for others anyway. At his previous position with Zimmer, a medical device distributer, he found himself consulting with physicians, observing hi-tech surgeries and even meeting patients. Continue reading