“I need a new website.”

These five words strike more fear in more business owners than hearing “We are heading for another recession”. Websites are everywhere, so why are they so hard to construct? The answer is that they are not. Websites are easy, great websites are a lot of work.

That was my mission nine months ago. Create a great website that distinguishes us from our competition. I consider any recreational activity vying for cyclists’ time and attention to be competition. I needed people, lots of them, to look at how we operate and help create our online vision. The funnel theory was explained to me on how we need to direct more people to our proposed site and get them to act on our message. Sounded like a good theory, so I searched for the best “funnel” people that I could find.
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