Earlier this year Signature became one the first US studios to offer the exclusive Italian bicycle line, Passoni. Passoni manages the details of finish and ride qualities that open a door to the possibilities of bicycle form and function that were never available before. Luxury, art, performance, the perfect dance partner…clearly it is Italian. We spoke with partner Matteo Cassina and Chief Operations Officer Danilo Colombo recently about what makes Passoni the experts in both elegance and high performance.
Cassina explained that well before he invested in Passoni, he had admired the beauty of their bicycles. As a 19 year old he remembered seeing his uncle’s Passoni and falling in love with it. He wanted one right then but his father said “When you have your own money, you can buy one for yourself.”
Forgetting about bicycles for a moment, I am a creature who enjoys aspirational products. I admit it; I am tempted by just out of reach brands and toys that promise the ultimate in an experience or performance. Good enough is never good enough for me. I rarely get disappointed when I cross into the luxury purchase category.
However, there is always a risk of falling prey to being over promised and coming up short on delivery.
My expectations for my Passoni Nero XL were high. They had to be. Passoni was breaking a ceiling set by our other custom brands that already stood as tall as Grand Central Terminal’s ceiling – higher than necessary, but definitely worth the statement.
Dr. Max Testa speaks at Signature Cycles in Greenwich about the myths of lactic acid and training, how it’s actually very good for you, and the implications of his sports medicine research for masters/veteran racers.
On December 5th and 6th, 2011, Dr. Max Testa visited us for the introduction of Passoni Bicycles to Signature Cycles. We were treated to an amazing talk about his long history in the Pro peloton, his training techniques and methodologies, his current work, and hilarious stories about Pro cyclists past and present.
This is the first video in a series which we will release over the coming week in which Dr. Testa discusses how important cellular mitochondria are to athletic performance (and everyday life!).
As part of our special event on both Monday and Tuesday of next week, which features Passoni Custom Bicycles and Dr. Max Testa as our featured speaker, we have extended the Italian theme throughout the evening.
Cycling is a lifestyle. Passoni, like Lamborghini, Ferrari, Versace, Prada, Giorgio Armani, Luxottica, Bulgari, and Panerai, share their Italian tradition, design and passion in every product that they create. They all add style to our lives. Continue reading →