SRAM looks to have made a lot of significant functional changes to their 2012 Red group. When we got a sneak peak of the parts about a month back, the consensus amongst us at Signature was that any issue we had with SRAM components up to now were addressed and improved in the new 2012 Red group. Time and miles will tell the tale, of course, but things look good from here.
Paul’s report from SRAM & Zipp’s Product Advisory Board, February 2012.
Seeing and playing with cool bike stuff before it gets released is fun. Having an influence on what great products come next in the bike industry is a privilege. I sat on the SRAM / Zipp Advisory Board with seven other retailers last week. Our group was eclectic in their business models, from arguably the most successful bicycle mail-order owner to owners of tri and road shops from around the country with both single and multiple sites. The common thread that ran through the group was that we challenge ourselves, our staff and our businesses to be on the cutting edge of bicycle technology. We don’t stay stagnant and we expect our manufacturers to give us intelligent, well thought out and executed products that will enhance our clients’ cycling experiences. This group would chew up and spit out any pretenders. The “powers that be” at SRAM did their homework and truly wanted to know how they can be the preeminent player in their market. Our group was not short on giving comments and advice.