Justin Rides and Reviews SRAM Red

JustinSRAM Red

I’ve been known to be a little hard on products sometimes, expecting more than most. I feel that with the cost of admission on the products we sell, they should work in a spectacular and carefree way. I have always appreciated the smooth ease of use that comes with Shimano products. Simply said they set up easy and work well.

I have never been a fan of SRAM road components. I remember when SRAM Red first came out and everyone was saying how lightweight it was. That’s great that it’s so light because I wouldn’t want anything heavy on my bike that doesn’t actually shift. Needless to say, while I was never a fan, some customers and friends loved it. Over the years I learned tips and tricks to set it up better than most. I used chain X with cassette Y and voila! The SRAM shifting is almost as good as Campy and Shimano.

When the new Red was announced I was intrigued by the group. The Yaw front derailleur looked hopeful. The new shifter shape looked as if the ergonomics would be wonderful. The cassette elastomer thing was a little weird, but who knows maybe they got it this time? The brakes reminded me of designs of the past, but not in the good way with it’s single pivot with a leverage increasing arm. I was intrigued but not sold. Would these parts be a “real” functional competitor?

Last winter a new frame was on the way for me, a lightweight carbon one. A Guru Photon to be exact. Full custom to my fit, design and ride preferences. A 740gr hot rod. What group should go on this rig? Di2? Campy? SRAM? “Wait, did Justin say he’s putting SRAM on his bike?” Soren and Lori scratched their heads. I decided to “Make The Leap” as they say. The group looked promising and all the folks at SRAM were so excited. I decided to go for it! Continue reading

Just Arrived … New SRAM Red!

SRAM looks to have made a lot of significant functional changes to their 2012 Red group. When we got a sneak peak of the parts about a month back, the consensus amongst us at Signature was that any issue we had with SRAM components up to now were addressed and improved in the new 2012 Red group. Time and miles will tell the tale, of course, but things look good from here.

A Special Look Behind the Scenes: SRAM & Zipp

Paul’s report from SRAM & Zipp’s Product Advisory Board, February 2012.

Seeing and playing with cool bike stuff before it gets released is fun. Having an influence on what great products come next in the bike industry is a privilege. I sat on the SRAM / Zipp Advisory Board with seven other retailers last week. Our group was eclectic in their business models, from arguably the most successful bicycle mail-order owner to owners of tri and road shops from around the country with both single and multiple sites. The common thread that ran through the group was that we challenge ourselves, our staff and our businesses to be on the cutting edge of bicycle technology. We don’t stay stagnant and we expect our manufacturers to give us intelligent, well thought out and executed products that will enhance our clients’ cycling experiences. This group would chew up and spit out any pretenders. The “powers that be” at SRAM did their homework and truly wanted to know how they can be the preeminent player in their market. Our group was not short on giving comments and advice.
Continue reading