From farmer’s markets to urban development, the discussion about sustainability and buying local is a hot one. The bicycle industry is inherently green, but long before sustainability and buying local was trendy, I knew I wanted to focus Signature Cycles around local partnerships. Back in 1999, I saw that creating the best custom built bicycles was about creating personal relationships – both with the best manufacturers and with our clients. What’s drawing people to the buy local movement is the sense of confidence and trust they feel when they actually know where a product comes from, who made it and how it’s made. It’s about transparency and going back to old values of real craftsmanship, whether we’re talking artisan cheeses or handmade bicycles.